Perfection is a lie. Beauty is in the wreckage

Floredumal, the artistic alias of Elisa Flore, doesn’t just create art—she dismantles, disrupts, and reimagines. Born in Nuoro, Sardinia, a land of rugged landscapes and deep artistic heritage, her work embodies a tension between tradition and rebellion. Each piece carries the imprint of a world where luxury meets decay, where beauty is found not in flawlessness but in the layers of what is hidden beneath the surface.

Her technique is instinctive yet deliberate, merging found imagery, acrylic sprays, and unconventional textures. She paints over magazine spreads, distorts familiar figures, and carves into the glossy facades of fashion editorials, exposing a new kind of visual truth. Symbols repeat, faces are obscured, and words bleed into color—an intentional act of defacement and reinvention.

Drawing from the contrasts of her homeland - between ancient Sardinian roots and modern urban culture - Floredumal’s work thrives on duality: chaos and control, power and vulnerability, nostalgia and destruction. Inspired by the transient nature of street art and the boldness of contemporary fashion, she deconstructs traditional notions of beauty, revealing something raw, something unsettling, yet deeply captivating.